You Got, You Got It Bad

*Cab to Usher's fragrance launch: $11
*Usher For Men or For Women: $50-68
*Yours truly swooning, "Sephora? Ahh, I loooooooove Sephora!": priceless.

Swarms of photographers and reporters raced around Cipriani downtown last night, all vying for a shot of the 5-time Grammy-winning R&B singer. Why? He just launched Usher For Men and Usher For Women—two sensual fragrances that, with his mother at his side, he tearfully described to the crowd as his "babies." "I could've come out with a clothing line, or a car, or something like that," he said, "But I wanted something better. Something sexier." With pineapple, vetiver, and amber woods, Usher For Men is warm and fresh, whereas Usher For Women is a woodsy floral, with pink freesia, blooming jasmine, and sensual musk. Both are available on sephora.com as we speak, and making their official debut in our coming-soon, fairy tale-themed holiday catalog. —Jessica Anderson, Sephora