Sun Protection Factor? Soo 5 years ago. According to an article in this month's Allure, the newest SPF is actually an EPF—an Environmental Protection Factor—that measures how well an antioxidant defends us from pollution and sun damage. For instance, Vitamin E (that’s in so many of our much-loved products) ranked 80 out of a possible 100 points. That's great news! Other antioxidants rated in the study—conducted by dermatologists and chemists—included kinetin, Vitamin C, Coenzyme Q10 and Idebenone, which all were proven to have EPFs. In fact, Idebenone had a rating of 95, and it's available in one of our own products: Prevage's Anti-Aging Treatment. Look for EPF ratings on other product labels in the near future. —Brianne Rieck, Sephora
Would you be interested in a product offering EPFs, rather than just offered SPF?
Friday, November 2, 2007
SPF of The Future
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1 comments:
I noticed this about 2 months ago, and I'm very excited. YES, I want to see EPF *as well as* SPF in my products. Just because a product protects from environment damage, that doesn't necessarily include damage from our friends, UVA and UVB.
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