Wednesday, December 5, 2007

Sephora on HSN, Live From 5th Ave!

Only thing better than Sephora? Sephora on live television in front of 89 million people, baby. Today, we're broadcasting live on HSN from our Fifth Ave. flagship store—"Enchanted Beauty-full Holiday Fairy Tale," a nod to our gorgeous, princess and fairy-donned holiday theme. The first two shows were at 1-3 AM and 1-3 PM, but the third and final show is 8-10 PM, so whip out that TV dinner tonight. HSN Hosts Colleen Lopez, Kathy Wolf, and our very own Julie Redfern will light up the stage, testing and touting gorgeous gifts for every person on that epic shopping list of yours, and several brand founders will drop in, too. We've already spotted Jerrod Blandino from Too Faced ... Ole Henriksen ... Oscar Blandi ... lots of big-time beauty names. "It's fantastic, we have a lot of products selling out within minutes," Abbie Pearlstein, our new Marketing Brand Manager for HSN said. "And there's such a great energy in the store, since everyone is able to shop and go about their business while the show is taping live." Too Faced Lights, Camera, Glamour! and Gift of Glam (already sold out on sephora.com!) have been big sellers today, as have Make Up For Ever Aqua Eyes and Bliss Snow Suit. On deck for tonight? TheBalm, Too Faced, CARGO, and many, many more ... so stay tuned! —Jessica Anderson, Sephora

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