The CEW Beauty Awards Product Demonstration drew a huuuuge crowd last night—literally, the line wrapped around the block!—with industry insiders clammering to see 600+ products in the running to be this year's beauty finalists. (The finalists are named in March, and the winners are announced in May!) Sephora Brand had three all-stars turning heads last night: Lash Plumper, Dry Oil Spray in Citrus Sage, and Body Butter in Guava Passion. Here's Pam, one of our PR girls, explaining the Lash Plumper's tapered edge brush to a passerby; gotta love the sample-and-swoon station setup. Fingers crossed for big Sephora wins to come! —Jessica Anderson, Sephora
Thursday, February 21, 2008
Sephora Rocks CEW!
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1 comments:
Pam is great! And so is the Lash Plumper. It was so fun to check it out at the event. Good luck!
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