Today we launched our new Natural + Organic initiative, for which we defined exactly what natural means to Sephora. As you probably know, the term "Natural" is not regulated by the FDA (meaning any beauty product can use that term, no matter what it contains!), so we formed an internal committee that worked hard to set our own Natural standards.
And here are the results: Our Natural products contain fewer to no parabens, petrochemicals, phalates, sodium lauryl sulfate, and synthetic fragrances and dyes (For definitions, visit our Natural Glossary). Most contain high concentrations of some or all of the following: Antioxidants, botanicals, essential oils, fruit extracts, minerals, and vitamins. Meet our Natural brands: Boscia, Carol's Daughter, Caudalie, Decleor, Korres Natural Products, L'Occitane, LaVanila, Ojon, Ole Henricksen, Phyto, REN, Rene Furterer, Skyn Iceland.
The term "Organic" refers to the way agricultural products are grown and processed. Organic ingredients are grown free of pesticides, herbicides and insecticides and their production must be certified as organic by an independent organization (like the USDA, BDIH, EcoCert, or the Soil Association) to claim this on their labels. In the US, The USDA's National Organic Program (NOP) regulates organic ingredients used for personal care products. There are four levels of USDA Organic certification, based on percentage of organic ingredients. At Sephora, the products in our organic section must contain 70-100% organic ingredients, and/or be certified by one of the organizations mentioned above. Meet our Organic Brands: Juice Beauty, CARE by Stella McCartney, Nvey Eco.
Keep in mind that this is what Natural means at Sephora only. Until there are definitive international standards formed to govern this term, we can't vouch that it means the same elsewhere. In the meantime--read your ingredient labels! They are the best indication of whether a product is natural or not.
P.S. On Sephora.com, you'll find a selection of purely pretty mineral makeup (made without preservatives) from Bare Escentuals, Urban Decay, Laura Mercier, Tarte, Sephora Brand, Philosophy, Amazing Cosmetics, The Balm, Cover FX, Hourglass, Laura Geller. EDITOR NOTE: Only the mineral makeup offerings from these brands are in our Natural Section on Sephora.com. We are currently still defining our Natural selection for color cosmetics.
Thursday, March 13, 2008
NATURAL BEAUTY, DEFINED
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28 comments:
Carol's Daughter?!!!
Decleor?!!!
Ole Henricksen?!!!
Skyn Iceland?!!!
As we're defining Natural, their products contain fewer to no parabens, petrochemicals, phalates, sodium lauryl sulfate, and synthetic fragrances and dyes.
Sephora - natural? Joking right? None of their brands are remotely natural...oh yeah I found natural is defined as 5% natural ingredients...I get it.
If it's not "natural" enough for you - look elsewhere.
What about Dr.Hauschka? Aren't they certified by BDIH?
What about Organic Apoteke - why aren't they carrying that - a completely organic product that actually works!
Organic Apoteke is an organic brand that actually works. The products do what they claim to do. Sephora please take organic seriously. We don't want to see greenwashed brands.
i just heard that Organic Apoteke is now at MACYS, in there all new "Beautiful Planet" area! Well done to Organic Apoteke, best wishes from Michelle
Blog is very nice and informative. I am very glad to comment on this blog.
Before jumping on the bandwagon of several natural beauty treatments, it is necessary for you to understand your skin type and the changes that you wish to make for your look. Accept your unique qualities and make the most of it by using natural beauty products or even following natural beauty care tips. It is not necessary to run around searching for beauty in expensive beauty products, instead explore the "natural goodness" of ingredients from your kitchen and refrigerator.
I am 20 year old. I have problem my skin was very oily. But my friends tell about the lasscosmetics.com product and I was use the herbal product this product is very good for my skin and now my skin is very smooth thanks lass product.
I would be interested in seeing how this goes. It would be nice to have more natural and organic product lines out there.
Natural and organic products are definitely the way to go... they are so much better for your skin both short term and long term. I think that is why the idea of a "pantry spa" (creating beauty products in your home where you know what is being used) is really popular these days.
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