Dear Mr. Fekkai,

I am your biggest fan. Not only do I love and use every product in your haircare line, but I also admire your work as a stylist: It just seems like when it comes to hair, you really care. For example, I love how you make clients stand for a portion of their haircut so you can make sure the style goes with their overall appearance. You look at the big picture, and if your scissors ever grazed my strands, it would be a dream come true.

I used to go to your salon when I lived in L.A. The robes smelled like lavender and, while my color was setting, I sat on the veranda in the sunshine and drank iced cappuccinos. I loved how you hired mostly French hair stylists to stay true to your native roots...or, maybe it’s just because you think the French are the best. I agree…or at least that you guys have the best accent.

I heard the luxurious Fekkai salon experience will soon be in San Francisco. I’m so excited that you're expanding your empire to NorCal but I just want you to know—although they’re in the same state—L.A. and S.F. are two cities with very different cultures: be prepared for a less trendy (more sophisticated), a less wannabe celebrity (more wannabe socialite), and a less tank top (more turtleneck) clientele.

Ok, back to products. I’ve dabbled in other brands over the years—trying to mix it up and not become a total FF snob—but honestly Fred, when it comes to dressing my tress-ing, you are so my mane man (hair=mane= main: I know Sephora speak can be confusing for foreigners). This morning I used your shampoo and conditioner, towel-dried and put your deep-conditioning treatment on my scraggly split ends, rinsed and spritzed on the wave spray, pumped up the volume, blow-dryed (it’s not FF but it's from your salon, so I know you approve), and then rubbed on your cult-followed cream for the finishing touches. I use your Apple Cider Clarifying Shampoo once a week to remove product build up and I can’t wait to try your Protein RX Reparative Treatment Mask. (I dyed my hair from brown to blonde and then brown again—like what you did for Britney in the 90s—and I really want it to be healthy again, without having to start all over.) Do you think there’s any way I could get a deluxe-size sample?

Anyways, I just wanted to say that I really love your work and I think you are a hair genius…and handsome.

Gros Bisous,
Jennifer

-Jennifer Appenrodt