Are you a blue? Or a brown? Or maybe you're a color mixer, going blue at night and green all day? 
Why all the rainbow references? Because these are the new colors on the freshly relaunched packaging for Perricone M.D. Cosmeceuticals.
Of course Dr. Nicholas Perricone himself has always been good to our skin, and I secretly love telling everyone that the reason my skin glows is because, "I'm seeing a doctor."
But now shopping for (and fixing!) skin woes is as easy as knowing what color look for. Perricone's new packages are color-coded - and here's the cheat sheet:
Age Prevent = Green
Age Correct = Bronze Brown
Age Less = Silver
Skin Clear = Blue
Age Correct = Bronze Brown
Age Less = Silver
Skin Clear = Blue
Of course you can color outside the lines, too: There's a Targeted Care line (hint: the boxes are white) that lets you add additional spot-treat formulas to create a custom skincare routine. Say you need the arsenal of acne-fighting blue beauty treats, but wanna soften up those little eye lines. No problem - you can toss in a crow's feet fighter from the white products.
Watch for these new pretty (easy!) packages in Sephora stores and on Sephora.com. And it's not skipping work to go pick up a few, either: It's just an appointment with your doctor.
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3 comments:
I'd like to hear the proposal from the designer of ad agency responsible for the choices for the color coding.
I am pretty sure my 53 year old mom isn't going to be thrilled when the Sephora employee tells her she has to use the BROWN products. Brown does not sound desirable, or evoke the idea of a status-symbol, which is what "seeing Dr. Perricone" is.
I don't have an issue with any of the other colors, just that one. Why not Orange, or pink, or a lighter shade of blue? Brown makes me feel ashamed for having something to correct, and I don't need packaging making me feel ashamed about age.
I really, really wonder what they were thinking.
That's a not a bad question - I do wonder where these colors came from? Consider us officially on it, if we can track the answer!
In the meantime, "Brown" is sort of a misleader because when you see the package, it looks like rich, melted chocolate (I know it sounds like I packaged-shopped on my lunch, doesn't it?).
When you see it in person, it's MUCH prettier than the word "Brown" implies!
I think it is called "bronze brown" not just "brown." Does that evoke a status symbol?
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