Thursday, May 29, 2008

Product Patrol: This Week's Hottest Launches

Yu-Be Moisturizing Skin Cream: Invented in 1957 by a pharmacist, Yu-Be (a Sephora newbie!) is the #1 selling skincare cream in Japan today. Its secret goo is glycerin and a ‘special’ manufacturing process increamses absorbability—making it extremely effective on dry patches, calluses, cracked heels, and even split cuticles. For those that are skeptical, —one too many ineffective creams have sweet-talked their way into skincare regimes—here’s a fun fact to supersede your suspicions: “World-class mountain climbers from Japan use it moisturize and protect their skin from the extreme cold and wind on expeditions to the summit of Everest.” Enough said.

Perricone: Papa-cone’s got a brand new brand!! Don’t panic, your cult-faves are still available (and improved!), they're just more user-friendly. Organized into 4 primary regimens and 1 complementary regimen, each product is color-coded, making it easy breezy to create an effective, personalized skincare regimen.

Lip Fusion Beach Baby Bling Fusion: I guess it was bound to happen—I mean people bling out cell phones, computer mouses, iPods…why not lip gloss? LipFusion's award-winning, collagen-plumping lip formula is now available in a limited-edition pink crystal-covered tube that makes for an excellent conversation piece. The color is a soft seashell pink and smells like those icy Minute Maid Juice Bars that I used to love in grade school…sigh.

Jonathan Product Green Rootine Collection: Jonathan just launched a haircare line that is completely green - 100% vegan and created in an eco-friendly manufacturing environment. Perfect for all hair types, you can now wash, condition, and treat your hair with vitamin-rich botanicals that feed and protect the scalp, leaving you with naturally gorgeous, green hair.

Fusion Skin Fusion Set ($70 Value): This Sephora-exclusive set comes with a foundation and and two mini mineral powders—and both seem incredibly sophisticated to me. The Soft Focus Fluid Foundation SPF 10 is a self-adjusting smart fluid makeup with a bio-mineral complex that has powerful anti-wrinkle ingredients and peptides. It’s paired with Brightening Minerals that polish the skin with smart powders, delivering time-released moisturizers and brighteners to revitalize your complexion. Looks like you've met your makeup match, smarty pants.

—Jennifer Appenrodt