Thursday, June 19, 2008

Lights, Camera, Satisfaction: Hi-Def Makeup

I have pores so big you could park Cadillacs in them. You know what that looks like in high-definition, the new format of TV so famous for mimicking the nasty 500x magnification side of your mirror?

Perfection!

You'd think this was a set-up for a bad skin joke, but it's true. The secret: High-definition makeup. Simply pat some hi-def powder on, and poof! Pores go sayonara, wrinkles say auf wiedersehen, and (the best part) it magically looks like you're wearing no makeup at all.

An emerging trend in the beauty market, hi-def makeup was originally created to keep actors looking flawless and natural, despite the zoom-in-and-sharpen effect of hi-def. Watch CBS' Liz Keptner head to Hollywood for the scoop

It used to be available to A-listers only, but brands like Make Up For Ever, Cargo, and Smashbox have brought Hollywood to Sephora with new lines of hi-def foundation, powders, mascaras, and lip glosses. (click each brand name to see thier hi def products)

The magic ingredient? "Photochromatic pigments that react to the ambient light that you're in at a given moment," says Ranella Hirsch, M.D. To the actor on set this means that the makeup will scatter enough light to visually smooth wrinkles and minimize pores, even in the unforgiving, 6x magnification of high definition camcorders. To the everyday gal, this means your skin will look as flawless in direct sunlight as it does under fluorescent lighting.

"This makeup stands up to intense scrutiny," says Kevin Bennett, the Director of Artistry at Make Up For Ever, which launched their best-selling HD High Definition Microfinish Powder this spring, and is rounding out the line in early August with HD Primer and HD Foundation, available in 25 shades.

And Make Up For Ever stylists are quick to add that if hi-def makeup looks this good on a camera that sees six times closer than the human eye, imagine how imperceptible it will look on the street.

While you may not find yourself under the bright lights of a movie set, it's a star trick for looking a little perkier under the flickering fluorescent office lights you're sitting beneath.

And with pores like these, I could use an extra does of Hollywood FX.

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