Product Patrol: This Week's Hottest Launches

ColorOn: Let me introduce you to the first-ever press-on eyeshadow, created by world-famous makeup artist Irina Iosilevich. (disclosure: she's a former Sephora cast member!) This incredibly innovative shadow-shortcut was created by Irena after 10 years of perfecting the all-mineral shadows in her kitchen. With the pat of a hand, you’ll whirl various layers of color and texture as if you were a long-lauded makeup maestro. Choose from a variety of pigment-rich looks, download some application tips, go for it, and then revel in the all of the reflected, beauty-pioneering glory.

Too Faced Smoky Eye Palette: Many have chased it, but few have tamed the all-elusive smoky eye, making it all the more desired and pursued (hard to get, anyone?). Too Faced has all the right moves concealed in this professional-quality kit—full of velvety, pigment-rich colors that deliver an eye that smokes and provokes. Using step-by-steps instructions, you’ll learn how to amplify brilliant shades (charcoals, truffle browns, and eggplants) with dramatic brushstrokes. Looks like a vampy eye strut is not all smoke and mirrors after all.

ModelCo Star Smile Teeth Whitener + Lipstick: One end of this dual-tipped pen whitens chompers, and the other lacquers smackers. An on-the-spot stain remover, Star Smile comes in handy after drinking coffee, tea, or red wine (plus, it minty). When used frequently, teeth may whiten up to four shades in just one week, not to mention your lips will be super hydrated and smooth—talk about a mouth full!

Sephora Brand Apple Pomegranate and Vanilla Cupcake Bath Collections: Add these new flavors to your must-have bath collection list. Vanilla Cupcake is a sweet mix of French vanilla and almond and is infused with honey and buttermilk. This scent did so well as an exclusive Beauty-insider birthday gift, we decided to release its sweetly scented goodness to the masses. Apple Pomegranate is a blend of juicy apple and pomegranate and freshly picked orchids. Both create a lavish lather to clean, moisturize, and smooth all skin types.

Benefit BADgal Kit ($89 Value): Wrapped in Sephora-exclusiveness, this pretty package contains an arsenal of beauty—to transform any look from day to evening in a flash. Eyes get a moonlight sheen, lashes are plumped, oil is sopped for a matte complexion, and lips and cheeks are highlighted with a special sparkle. Not to be cheesy, but ‘bad’ has never looked so good.

—Jennifer Appenrodt