Thursday, July 24, 2008

Benefit's Extreme Eye Makeover!

Things are starting to look a little different in Benefit's peeper department! I spy, with my little eye…The new Boi-ing! It's hard to improve upon perfection, especially when it comes to this industrial strength, crease-free, fade-free (breath!) concealer! So Benefit just gave the fan-fave a new outfit—a sleek, see-through compact. Now you won't get it confused with your Lemon-Aid. (Or is that just me?)

More eye-product makeovers are coming this fall, too! The beloved Brow Zings, Speed Brow, and High Brow will all be debuting new, sassy packaging and include expert how-to instructions. Even more eye-xciting: the launch of Benefit's dual-ended Instant Brow Pencil in September! One side sports a powder-like pencil to fill and define; the other, a spoolie brush to blend.

Keep your eyes peeled!

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