Wednesday, July 23, 2008

How Bare Escentuals Saved My Life

2 things happen when I tell people I work at Sephora:

1. They say, "Lucky you!"

2. They examine - and I mean really examine - my makeup. Blinking stops, stares are held, and I can practically see the ticker tape feed across their forehead, wondering if I'm really allowed to wear that color liner in the workplace.

Sometimes I'm representin'...and sometimes not.
So imagine my joy when I saw the Bare Escentuals team at last weekend's Blogher conference. Not only that, they were dishing out free makeunders!

Because I parked myself in their booth all weekend, and because the crew of 5 performed about 60+ makeunders a day, I managed to learn a few things:

RULE #1
First off, forget blending on your hand or wrist. Tap a dot of color on your face (that's where it needs to go anyway, right?), then check your face next to store windows or against various lighting. If you can't see where your sample swatch is, you've got a match.

RULE #2
About the makeunder: It's always easier to add more than it is to take it off, and the goal with Bare Escentuals is for you to look like you. If the first thing you think when you're handed the mirror after a makeover is, "Hey, that lady has my cheekbones," you've been over made. Enhance what you have - don't cover it up.

RULE #3
Curious about the magic of the minerals but don't know where to start? The brand's all-time most famous product is the bareMinerals SPF 15 Foundation. Or if you're ready to take the plunge, dive into a Get Started Kit that comes with a ton of BE goodies at once.



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