San Francisco Makeup Week: Urban Decay Lipstick

The tents in New York may be packed with fashion, but at Sephora HQ here in San Francisco, we're packed with new products. In fact, we've got so many new gimme!gimme!gimmie! goodies, we're staging our own fashion week:

BRAND: Urban Decay
MAKEUP: Lipstick in cream and sheer colors
MODEL: Lips
BEAUTY BOTTOM-LINE: Kiss wishy-washy color goodbye
THE LOOK: Urban Decay never shys away from a megawatt hue. Case in point: Their new cream and sheer lipstick shades.

If you're a full-coverage girl who loves a good strong tube of color, make a point of checking out Gash, which is a classic red. Need something a little lighter? Pick up full-cover but super-light Sellout or Apocalypse, a just-stained blackberry sheer.

Parlor trick: Before you wear your new shade, roll up the stick: Urban stamped a dagger and their logo on each lipstick. Oh, and yes - that's a tiny silver dagger stabbed into the bottom of each tube.
GET IT: Urban Decay Lipstick, $22