Monday, October 13, 2008

Bare Escentuals Bus Tour Stops at the Sephora in Times Square, NYC

The Bare Escentuals Try, Believe, Love Tour Bus on Broadway!

So, lucky me! I got to meet the Queen of Minerals, Leslie Blodgett on Saturday at the Times Square Sephora. Once we started chatting, she spilled what Bare Escentuals products are super hot right now and why!


Here, I'm posing with the Rock Star, I mean... Mineral Star, Leslie Blodgett at Sephora Times Square.

“Everybody is loving Mineral Veil On The Go. In fact, I left mine at home and had to stop by Sephora in Soho to buy one for myself,” Leslie admitted. “We are not promoting that it’s refillable, but people are telling me that they are refilling it with more Mineral Veil once it’s empty”. Not familiar? Mineral Veil is BE’s top selling finishing powder and now available (and 5-star rated on Sephora’s Ratings & Reviews section) in a flow-through portable brush. One thing Bare Escentuals does recommend is that you don’t refill the brush with foundation, because the brush isn’t compatible for the swirl, tap, buff technique. But sit tight, a little birdie told me they are working on a flow-through foundation brush to launch in spring ’09.


“People are also going crazy for Bare Pleasures. They love it because they get 9 different shades of shadows in one kit!”

Ruby Collection is one of my favorites! It goes with all skin types, from the palest blonde to the darkest brunette. And it’s made with real crushed rubies—sooo luxurious! I heard from clients that they are not only coating the tips of their lashes with the ruby mascara, but they are also wearing it in their hair and streaking it. We’re not telling them to do this, but people are just doing it!”

The latest BE trend: Men are using Bare Escentuals, because it doesn’t look like they’re wearing makeup, they just look healthier.

“Women are coming up to me and telling me their husband told them about Bare Escentuals!”

Client, Jennifer Mazzeo from LA tells Leslie that her husband Larry is the one who turned her on to Bare Escentuals!

If you'd looove to meet Leslie too, check out the Tour Bus schedule. It's making its way across the US! 

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