Founder's Day Event: Day Two

Last night was Day Two of the Founder's Day event at Sephora University. I got to meet:

Maureen Kelly, tarte
Lena Korres, Korres
Mark Potter, Cosmedicine
Alina Roytberg, Fresh

Like the speakers from the night before, these 4 shared their best beauty secrets and talked about products to come. Also like the night before, everyone took home a ton of beauty goodies (so much so, extra bags had to be handed out!).

Next week I'll post videos from each of the founders, plus a few more tidbits from the show (wanna hint? Jean Ford will show you Benefit's not-yet-released-yet boxed blush. Wait'll you see the color!).

Until then, here are some pretty facts to tide you over:

From Maureen Kelly: "In school, I used to spend all my money on makeup. But one day I flipped over one of the compacts, and started reading the ingredients. There wasn't a thing in there I could pronounce, let alone recognize. I didn't want to create another beauty line like that."


From Lena Korres: Growing up in Athens, her grandmother used to apply yogurt to Lena's skin whenever she got too much sun. It was a standard Greek skin fix. When she decided to create a yogurt-based cream for Korres, it took Lena over 3 years to figure out how to make it without preservatives. Worth the wait: Her paraben-free Yoghurt Cooling Gels and masks are a Sephora favorite.

From Mark Potter: Did you know he began his career as a meteorologist? He also happened to have extremely sensitive skin, and found himself always asking his doctors why things bothered his skin, not just how he could treat it. Looking to solve his skin issues, he started experimenting with formulas, and his formulas became instant successes.

From Alina Roytberg: Growing up in Europe, she never used much more than soap and a bit of moisturizer as her beauty routine. But when she married her husband Lee, she discovered she'd married the biggest beauty addict she'd ever met. "Here's what you do with that," she told us. "You start a beauty company and make him your partner." She and Lee started Fresh 17 years ago.