Friday, October 3, 2008

Sorry Cancer, But Pink Was Never Your Color

I can't wait until cancer is like a tetanus shot: Something you get vaccinated for, but rarely worry about.

The worst thing about cancer is that it's getting personal. Everyone has a story. You know someone with cancer, or you've lost someone to cancer. Or maybe it's hit even closer to home. At Sephora, our own Senior Veep of Marketing, Betsy Olum, is tentatively enjoying her first cancer-free diagnosis in over a year (yay!).

I'm sure there's a date in the future when only old-timey peeps will remember when cancer was Bad with a capital B. In the meantime, I'm making all my purchases count this month for breast cancer awareness. For the next month, pink is my new favorite color.

Want to join me? Here's a list of beauty picks that give back. And believe you're making a difference, too. Do you know that this month, the Breast Cancer Research Foundation will award over $34 million in new research grants to find a cure? If I were cancer, I would be really worried.

4 comments:

The World's Dresser said...

Thank you, thank you, thank you for posting this info. Breast cancer is something that touches, sadly, most of our lives. Every little bit helps and buying pink is just one more way to help the fight. I challenge everyone to buy pink this month and as often as possible.

Anonymous said...

Cancer is something that touches almost everyone's lives in some way. Being a survivor of cancer myself, I find it frustrating that the only things I can find are yellow Livestrong bracelets, or pink things for breast cancer. I'm supporting breast cancer research and doing several events this month in support. I challenge everyone to find a cancer you haven't heard of and to support it as much as you support breast cancer research.

Hannah said...

Thanks so much for this informative and heartfelt post!

Anonymous said...

Did you know that in the same time period, Susan G. Komen for the Cure funded $100 million for breast cancer research and $160 million in community programs for breast cancer education, screening and treatment?

To Anonymous above, many of the findings from breast cancer research also benefits other cancers.

Additionally, Komen fights all cancers by lobbying for US government policies that increase access to care and promote an increase of government funded research which benefit all cancer patients.

Don't hate, congratulate.