Last week I had the pinch-me-I'm-dreaming pleasure of attending Sephora's Founder's Day event, which gave me two days of access to brand founders like Jean Ford, Oscar Blandi, and Lena Korres. In between testing out new beauty products and getting makeovers, I picked up a few secrets to share.
FOUNDER: Mark Potter from Cosmedicine
I had what I think is commonly referred to as an "Aha!" moment at the Cosmedicine Lounge. "For a beauty product to work, it's got to penetrate your skin. And your skin's job is to keep things out. For something to work, it must penetrate the skin without causing irritation."
DING! That was the cartoon light bulb going on over my head. I'd never thought about that before. Mark Potter did, and that's why he has a product that gets under your skin (um, in a good way) and boosts your skin's own repair response from the inside out (Private Nurse).
WATCH IT: Get a free skincare lesson from Cosmedicine
All of Cosmedicine's products are created with that kind of conventional wisdom turned on its head methodology. Another example: Medi-Matte. It's an oil-absorbing lotion that's got SPF in it - and yet, no added grease from the sunblock.
These aren't your typical skincare products, and that's possibly due to Mark Potter's unlikely background. From meteorologist to chemist, he's now focusing his attention on how to make skin stay permanently youthful without surgery.
To him, reversing (yup, reversing) and treating wrinkles just boils down to a simple formula. Find out what's causing the wrinkles, then stop it. Are you smoking? Do you need a collagen boost? Is it sun damage? Find out what your skin needs, then feed it.
"There are over 15,000 ingredients available for making skincare treatments. I make things for myself first. Would I put this on my face? Does it do what it should? Am I getting results? If not, I keep working."
A fraction of the 15,000 skincare ingredients
Skincare, skincare, skincare...and goody bags! 
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1 comments:
How can products that contain dimethicone ever penetrate through the surface of the skin? The active ingredients just stay sitting on the top. Researchers today especially those in Europe have declared this ingredient "unsuitable" for advanced anti-aging produts.
What is even more puzzling is that the cosmedicine line would include parabens. Even L'Oreal is coming out with pareben free. Vitamin A derivatives have been long passed by the peptides, stem cell activators and now Sirtuins. These are really backward looking formualtions.
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