If you lived in Japan, you'd have a second way to apply your Shiseido shadow: To your virtual self. Now loading blue eyeliner. Continue?
The makeup brand (and Sephora fave) teamed up with Sega to create a Nintendo game called Project Beauty. Upload a pic and bingo! You can give yourself makeup artist-tutored makeovers. No regrettable yellow mascara or 500-count makeup remover purchases required.
Stateside, our gaming consoles are still strictly for games, but thanks to the web, we're not being left out of the digital beauty revolution is happening. Click over to TheHairStyler and you can virtually try on thousands of hairstyles (current celeb obsessions included) after uploading a face photo to the site. Likewise, DailyMakeover ups the ante and throws in makeup, letting visitors try out hairstyles and beauty trends.

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