Monday, July 20, 2009

Coming Soon to Sephora: By Lauren Luke

Inspired and developed by a global internet phenomenon, By Lauren Luke is the creation of makeup maven and beauty blog extraordinaire, Lauren Luke. Her new collection features five distinct, full-face color palettes for eyes, cheeks and lips - hand-picked by Lauren herself down to the exact colors and shades - ensuring that every kit offers a full range of looks. Need more direction? Lauren’s exclusive video tutorials created specifically for each of her kits lets you make the most out of your new makeup…and yourself.

In just a few days you’ll be able to buy Lauren’s palettes on Sephora.com, but until then, here is a sneak peek at all 5 of Laurens tutorial videos to get you started. I’ll post the link to her brand page on each post as soon as it’s up so you can get your hands on the palettes too. Enjoy!

– Joannie McIntyre

9 comments:

Anonymous said...

Happy happy happy!!! Lauren is super terrific! I have the Glam palette and love it!

smiley13tree said...

This is exciting. I'm so glad she's expanding!

Anonymous said...

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Anonymous said...

I don't really get the hype, she seems so plain and ordinary. However, when Sephora first launched the by Kat Von D collection I wasn't too enthused either, and now it's one of my favorite collections! Maybe this new line will surprise me as well!

Anonymous said...

Hmmmm, I agree with the previous poster- seems a little ordinary but I guess I will have to check it out when it comes out.

Anonymous said...

I am so excited for her :) She rocks :)

Jenny Muller said...

I think her appeal (to me, at least) is how easy she makes even tricky looks. I've been a fan of her tutorials forever, and love how approachable she DIY makeovers.

How about you guys?

1up said...

I love her tutorials- very informative and seems easy to do, even for someone inept in applying makeup like myself! I also think she is really cute and seems down to earth, which I appreciate.

1up said...

Oh and I have a question- when she does the top liner, does she have the pointed (angled) part of the brush towards the outer corner of the eye? I know when she does the bottom liner she does but I can't tell how she uses it on the top. Thanks!