Friday, July 10, 2009

COMING SOON TO SEPHORA: Illamasqua


At long last, the uber-artistic Brit beauty brand Illamasqua is making its way to U.S. shores via yours truly -- Sephora! (Who else did ya think?) As expected, in-the-know beauty junkies across the nation obsessed with the brand knew it was just a matter of time before their pretty wishes would come true. Known for their night time makeup and dark, artistic persona (think 1920's Berlin), Illamasqua is all about individuality and, as they say, "finding your alter ego." Expect the unexpected with this makeup line: emerald polishes, beyond swoopy false lashes, plum-black lip shades, and stage-worthy eye makeup in vivid, dance club-worthy colors. Think of it as your ultimate nighttime makeup brand. Shop the entire line July 21st on Sephora.com, or at our new Times Square store on July 30. It'll also be available in more stores come Fall. Want a sneak peek? Check out these gorgeous looks we're featuring on their Brand Boutique on Sephora.com. SO gorgeous, right? I am totally rockin' those emerald digits and baby blue lashes. Sigh. Can't wait.

23 comments:

Laura said...

Awesome!! I have been reading and hearing about this brand a lot recently, so I can't wait to try it out!

Catherine said...

Oh sweet! :D

evo said...

sweet! will it be available in all the stores or certain ones?

kitty said...

oh my! this is awesome! i can't wait.

Jessica Allison said...

I can't wait! Literally! I'm in the midst of placing an order w/ them right now, but don't worry- I'll be checking in on my local store to score some more goodies as soon as the line hits!

Mama Laura said...

So exciting! Can't wait!

LuvJ said...

I can't wait!!!!!!!!!

Vampy Varnish said...

There goes ALL my money!

Goldie_98_99 said...

Can't wait to check it out!

Anonymous said...

do we know what stores it'll be in?

Pau F said...

Finally!!! this was just bound to happen anytime, couldn't be soon enough! please do carry all of the range!!

Caroline @ Salescoop said...

I knew it had to be coming soon! I read about Illamasqua a few months ago and wondered why on earth Sephora didn't already have it! From what I hear the quality is out of this world and the colors phenomenal.
Yay!

Caroline
www.twitter.com/salescoop

Anonymous said...

Was told today that the Florida Mall will be carrying it!

llalibella said...

Cannot Wait!! They are very creative and innovative with their brand. I will definitely be checking it out next week!

jessica s. said...

It is the 21st and no Illamasqua no one @ sephora.com knows what I am talking about....please let me and the other women who stayed up all night waiting for it know what is going on....Jessica

Anonymous said...

Yea, please let everyone know what is going on.I have been up waiting for the launch on your website. Know I am thinking that is t was pushed?! Please update,
thanks!

Anonymous said...

Wow can we please get an update on why illamasqua is still not available on your site? How lame!

Anonymous said...

Same here... got up early to check out their site, and much to my disappointment, there's no illamasqua. What's going on!

Cacauate said...

Yeah I was looking forward to placing an order before I went to worky. boo!

Lizard Lady said...

So when is it really coming to Sephora.com? What a disappointment.

Anonymous said...

Just heard that their shipment just came in so they will have it on their site by friday

jessica s. said...

Thanks for letting us know glad someone checks into these things...Jess

Anonymous said...

So it's July 21st...Where's Illamasqua?