Believe it or not, what you’re looking at is a mascara brush. Yes, that’s it’s real shape, and no, the beauty world has never seen anything like it before. Turns out, adding a few curves to a brush adds serious fringe benefits:
• S-shaped curve brush allows full contact of lashes to grasp and load even the shortest lash
• In a single stroke immediately build dramatic volume for full body lashes without clumps
• Short, silk-like bristles instantly bulk up lashes
• Longer bristles sculpt lashes for fanned-out effect
Only one beauty brand has this brush (can you you guess who?), and for just 48 hours next week, Sephora shoppers will be able to purchase it on a first come, first serve basis. Stay tuned, ladies and gents. We’ll let you know the exact time and date next week.
HINT: Last time this company launched a mascara, Sephora shoppers got to purchase it during a sneak-preview sale just like this—and it sold out within hours.
Friday, July 10, 2009
SNEAK PREVIEW: Hot New Brush, Hot New Product
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20 comments:
I'm guessing Lancôme..
lancome? that's the only thing i can think of
Sephora? S-shaped and all?
oh cool, i just took my own mascara wand and bent it S-shaped myself. saved me some moneys there.
I'm guessing Givenchy because I remember not having the mascara in our store before it was supposed to launch.
Lancome?
Dior?
im excited!
I feel like it should be Lancome since they are always on the cutting edge of mascaras. I cant wait to try this one out. The brush always makes such a difference.
Lancome?
I think it is probably Lancome, too. I am a huge fan of their mascara already so if it is them, I will DEFINITELY be buying this!! Hypnose is my all time favorite.
Caroline
www.twitter.com/salescoop
It's definitely Lancome, I remember the preview of Oscillation
lancome hypnose drama mascara. :)
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any updates coming ?
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