Friday, November 20, 2009

Beauty in the News: Scents are DOA

Anyone who hasn’t been living without television, radio and the Internet knows that tonight is about the undead (and hot-guy warewolves). So it stands to reason that a fragrance that gives new meaning to the statement, “I die,” has been getting a ton of buzz lately.

The new line of bespoke scents is fashioned by using the DNA of dead celebrities. Yes, you read that right: Dead people. According to a recent piece in the New York Daily News, a Beverly Hills-based company analyzes the genetic makeup of the deceased by examining strands of hair. (In case you are wondering where it comes from, there is a well-know collector of dead people’s hair and he lends it to the project. Aside: Really, I can’t make this stuff up!) A fragrance is then developed to reflect the aura of the personality utilizing some scientific properties extracted from the DNA. (Anti-Clone worriers: Don’t. There is no way to reverse the genetic codes to create a being.) The personality choices are varied and retail for about $60. There are ultimate divas, infamous pop stars, US presidents and even a scratch-your-head category that includes geniuses and murders. I don’t know about you, but this is a big pass in my beauty book. Oh, and another thing: It’s official the eau du celebre is dead. --Jenna Mahoney

6 comments:

1up said...

ummmm, gross!

Anonymous said...

did anyone consider their Exclusive line of perfumes. I think I might like to try having a fragrance exclusive to only me.

Persephone said...

Um wow?

jenna mahoney said...

#2: yes! the company also makes exclusive scents just for you based on your dna.

Anonymous said...

Unbelieveable. How twisted are you to even think of this in the first place?

Gabrielle Styleyouwelle said...

This is really bizarre and absurd!