Sneak Peek: Living Proof Full Thickening Cream

Much like this week’s weather in New York, my hair doesn’t know what mood it wants to be. Some days it is full bounce, others it’s hot rock n roll, then I’ve got those flat and lifeless it needs those clear paddles from Seattle Grace incidents. Even though I’ve been blaming the barometric pressure, that hasn’t helped my look. And my mood has been swinging with the winds.

That all changed when the boss lady here at B&TB handed me a hot-off-the-presses tube of the about-to-launch Living Proof Full Thickening Cream (available February 2010). You know those “you had me at hello” moments? Well, this delicately scented, super lightweight formula and I totally had one.

Living Proof fashioned the Thickening Cream with a few goals in mind. One: Amp volume. Two: Infuse moisture. And three: Strengthen strands without being too sticky or brittle. So a group of scientists including one from MIT created the patented Beta Amino Esters technology, which promises to fortify and hydrate with flexible polymers. I’m not so sure on the specifics of the science, but I can tell you that I felt like my hair had received a hit from those clear paddles. It was full of bounce and shine. And it had a gentle movement that lasted well until last call. In fact, my hair looked so great a friend and her fiancé both commented on my desirable do. Word to the wise: Don’t overdo it. The next day I put in double the allotted amount and had a bit of flaking.

Look for Living Proof Full Thickening Cream ($24) here and at your favorite brick & mortar Sephora in February.

--Jenna Mahoney