Have we got some exciting news for you! Famed, fabulous and fuchsia-tressed jewelry designer TARINA TARANTINO will be launching a complete cosmetics collection in February 2010, available only at Sephora. (Did you know she also used to be a model and makeup artist?)
To celebrate, Sephora held an exclusive editor event last night in NYC. Once guests walked through the door, they entered "The Sparkle Factory," aka where the TARINA TARANTINO creative magic happens.
The luxurious products were displayed on gorgeous vanity tables, strands of TARINA TARANTINO baubles draped throughout the room and larger-than-life pics of models wearing the makeup were framed and hung to complete the fantastical ambiance.
Here's a peek of what the room looked like before guests arrived. Can you say... gorg?
Need a sparkling lift in your life? Wait 'til you see this Sparklicity Shimmer Dust! You can mist on your hair and body.
Here are the Eye Dream Hypershadows, which will be available in 24 shades and have high intensity pigment payoff. Did we mention the packaging is encrusted with 26 crystal gems?
Check out this quick video of Tarina herself introducing two of her favorite products from the line.
So hold tight, and we'll keep you posted on the second you can scoop up these beauty goodies yourself.

57 comments:
Omg Im at work and so just did a silent scream when reading about the eye shadows!!! love it!
OMG... so excited!!
AH! I love Tarina!!! This is incredible...
Party!
No offense but what makes a jewelry designer qualified to launch a cosmetics line??
I know off topic really but is she related to Quentin Tarantino? Just curious! :)
DOOMED.
She used to be a makeup artist- which does make her qualified to launch a line AND she is NOT related to Quentin......She is an artist!
i have that same table! Recognize all the furniture as Ruth Fischl's
Not excited...
Looks like gaudy stuff and she looks scary. No thanks!
I don't think there is anybody more qualified to put out a make-up line than a make-up artist. If you look her up on youtube, you will see that she is hands on with the make-up on the models for her jewelry line shoots. And I love the playful packaging!
Should stick to jewelry.
oh my gosh cant wait to see this line too fun!
I agree, Tarina is totally hands on applying make up on her models on youtube "My Pretty" videos. She cared about the ingredients, she's a color expert and
the packaging will be awesome. Fashion designers have their own make up lines, Tarina is no different.
Tarina is a true INNOVATOR of the Betsey Johnson kind !
I hope your first launch in March 2010 will be several starter kits to choose from~~~~~it would be smart marketing~~~~~~
she's trying her luck since her jewelry business is struggling. her stuff looks all the same and what gives her the qualifications to launch a cosmetics line? what a joke. She is actually not a pleasant person, very rude and uncultured.
I am so happy that "anonymous" left the first comment so aptly put: "did a silent scream" ! Exactly what I felt when I went online this afternoon while I was on the phone with the "Sparklng Factory"! and saw this blog before I got the email! Tarina rocks! Sephora is amazing! I can't wait!
Her stuff looks uninteresting and just because she was a makeup artist doesn't mean she is qualified to formulate makeup products! That is most funny to think that! That is why there are so many crappy brands out there right now- people who don't know what they are doing trying to pass of cheap, crappy makeup to suckers who buy it because they like the image of the person or think they can look like that person by wearing their crap (think Kat Von D). All the power to her if she can suck money from the masses.
i like the sparkle dusters, i use sparkle stuff a lot and it's always been a mess to apply, hopefully the sprayer wont get clogged...
she looks weird in the video, she looks young sometimes and then really old, it was kinda freaking me out..was that cuz of how she did her makeup or the lighting?
anyway, i'll check it out the line, but so far it looks like the same high-pigment eyeshadow everyone else has out and i could care less about the crystals, they're gunna pop off anyway
i'm obsessed with her jewelry line though :) i just wish it wasn't so expensive for what it is..it's a wee bit over priced...but i guess that's what makes people want it so much...i hope the same doesn't go for her makeup line :/
Just because someone can apply makeup does not mean they can put out a high quality makeup line! And I agree with the previous poster who said she looked weird in the video. I think she is older but in certain flattering lighting she looks younger.
i can't wait 'til this stuff sells and people can put reviews. i'm always looking for good makeup to buy. the dust spray looks pretty, it would be an improvement to my shimmer dust in a tin that gets all over when applied with a brush
Love it!!!Will the collection also be available in other countries, like Italy? Thanks
Oh I can't wait!!
I never met her but I think Tarina is down to earth from the reply I recieved from her on Twitter about her hair colour.
I wonder how much the make up will be ? Hopefully not over the top because I am not sure if people will buy except for her diehard fans.
Wow, Tarina must be doing something right for the haters to come out so quickly! She has been in business for a long time so that comment kind of sounds like it might be a loser ex-employee or someone who tried to knock off her designs and failed. In fact that comment is probably from the people copying her designs here in Florida, they are such losers!!!! I met Tarina last month in Jacksonville at Edge City and she was so sweet and lovely, she stayed for hours and made sure to meet everyone! and if her makeup is anything like her jewelry it will be amazing!!! Go Tarina keep sparkling!!!!!
I HAVE also met her and I can say from first hand experience.. she is great! Tarina was so kind, energetic and patient with each fan that she encountered that day. I for one am excited for her and for what I am going to be adding to my Tarina collection.. Keep SPARKLIING on girl!
My make-up favorites range from Wet N' Wild to Christian Dior. As well as lines by make-up artists like Stila, Bobbi Brown and Kevyn Aucoin...who I'm pretty sure were not chemists. Gasp!
To judge anything before you try it is foolish. There is room for everybody in my beauty kit! The great thing about Sephora testing stations is that you can give anything a try before purchasing. I am a true blue beauty product lover and I look forward to any new line that they carry! Bring it on!
The products look awesome and the packaging is fantastic in true Tarina style. Congrats and we are not haters. Go girl! You rock!
Wow, ok if you don't like her or the idea of her make up line don't buy it! Easy! Who care's if she's not "qualified" and I think if you used to be a MU that counts as a huge qualification because you know how you want your make up to be and last.
To the Anonymous Hater: Have you met Tarina Tarantino that you say she is rude, unpleasant and uncultered? I personally met her and her husband and found her to be very sincere and engaging in conversation. I personally watched her with her fans and found her to be kind and concerned Also, I got alot of good feeback from the parents of the young fans.I think you stand alone with your hateful comments. Sounds like you have an ax to grind. If you feel so strong about your comments, why did you post anonymous? You should confront your issues and not hide like a coward that you are.
you don't need to be a MUA to know what you want your makeup to be and lasting. I'm not a "professional" MUA but I certainly have standards for what my makeup should do, consistency, staying ability, etc.. Now all I need is someone else to do all the hard work by actually formulating that for me, dye my hair pink, and viola, I can have my own makeup line!
The fact is, even if Anonymous posters posted under their actual log in name instead, they are still technically "anonymous" to you if they have their profile private! It isn't like you can access any info on them or anything so I'm not sure why it matters if someone posts anonymously or under their log in name. What are you going to harass them if you found out who they are? seriously?
My account is set to private so random people I don't know can't access personal information about me but it doesn't mean I would be afraid to speak my mind about stuff. Everyone is entitled to their opinions so you don't have to agree with them or call them "haters" or "losers" for expressing their opinions! Live and let live, that is my motto.
I am excited to see this line. I met Tarina at Edge City at 5-Points in Jax, FL. (Hi, Gunnel!) I was impressed w/her! I've been a fan of her jewelry for a couple of yrs. Her jewelry is fun, durable, hip & gorgeous.. just like her. I look forward to this make-up line being of the same qualities. I will definitely check it out when it become available.
This is the funniest thread of comments I've ever read!
It definitely sounds like there are people hating on Tarina Tarantino (which makes me curious to WHY there are so many haters?), and it also sounds like Tarantino company is taking the time to respond back! So hands on, indeed! I mean, Who else would take whatever else was said - So personally! What a laugh!! Ok, but the point is - I look forward to check out this make-up line. I just hope it won't turn my skin green like her jewelry does. Sorry, but true!
does anyone know where I can see more pictures of the products?
You naysayers are cracking me up, do you really think that "qualifications" come in to play when launching a line. That would be like saying Paris Hilton is qualified to formulate perfume... Personally I think that she is an innovative, creative, and socially responsible entrepreneur. A breath of fresh air. So unless your grinding your own beetles and mixing it with beeswax to make that new red lipstick... remember that you live in America and if you don't like it you dont have to buy it...
Looks like someone went crazy with their bedazzler on those eye shadow compacts. pretty tacky.
Where have I been! I just read about this on Nylon and can't believe my favorite designer Tarina is doing a makeup line!!!!!!Why do I have to wait so long I want it now! Those editors probably got goodie bags full of stuff. Not fair!
turning you green? Anonymous hater are you crazy? I have been wearing tarina jewelry for years and find it be the highest quality and never had a problem. In fact her earrings are the only thing I can wear that doesnt give me a reaction. You must be confused.
All I can think of is how much is this going to cost? Sephora's not too expensive, but Tarina's stuff is just way too much. Does this mean I'm going to be charged 200 bucks for a tube of lipgloss? Certainly hope not.
On the other hand, I am excited for this provided it's actually affordable. Tarina is a great designer and Sephora has amazing product. Hope it's as good as I'm imagining it will be. =]
Oh, this looks heavenly! I about tinkled myself when I received Trina's newsletter and had to come over and see. I can't wait! Woohoo!
wow that is great , i am excited but i truly hope that it is not over priced, and i hope that she at least has some vibrant hot pinks in the line , it would be a shame to not have those colors as she is the pink queen and her hair is pink
I really love the jewelry but again it is plastic kids stuff and way over priced and brakes like gumball machine toys,
They look pretty enough, but the high pigment payoff is already being done by Doe Deere, and much better.
Granted Tarina's are more natural looking colors, but still.
I'd have to see it in person to see how it's any different than most of the millions of other eyeshadows out there, since the colors don't really look THAT different.
Doe Deere's are at least unique!
I'd like to find out if these cosmetics are cruelty-free. If UD can do it so can Miss Tarantino! The new line looks tempting but I'd feel better knowing it wasn't tested on small fluffy critters.
I have carried her line for over 7 years. Her jewelry lines are unique and creative. She was a make up artist before she ever started a jewelry line.So I hope that answers the question of people who stated "What makes a jewelry designer qualifed to launch a cosmetic line."I agree with several of you who believe the haters are people who have attempted to knock off her designs and were unsuccessful. Both her, her husband and their staff are very friendly genuine people. I find it hard to believe that anyone who met her would think otherwise. She stayed longer at my store as well in order to meet everyone who came to see her. Don't we have enough problems in the world that we also have to knock down people for petty reasons.
wow. Congratulation buddy. Best of luck
The room looks gorgeous.
Seems like one can have a fun time in here trying on the different colors.
I like the luxe, pretty furnishing of the setup.
The packaging is fantastic..I love it when people break the mold. It doesn't look like all the other lines out there.
This rooms looks like a fairy tale come true. How awesome would this be if this was your bedroom?
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it does seem a bit odd that Tarina Tarantino decided to branch into cosmetics.
However I am interested to try it. I don't know if my local Sephora will have it though, as I am in Spain.
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