Another Record Bites The Dust (Makeover Mania!)

We just broke the Guinness World Record for Most Number Of Makeovers by a team of 5 in one hour - 87 makeovers! The old record was 50 - we beat it by a glamslide! Jerry Hutchinson was on the team, and that's two beauty-full broken records in one day.

Our cheat? Temptu AIRbrush. Talk about flawless faces in a flash!

Taylor Momsen Hearts Sephora

Look who stopped by Sephora's second Times Square opening: Taylor Momsen of Gossip Girl! Wearing NARS lipstick and Diorshow mascara (had to ask - she's gorgeous in person and loves to talk makeup).

View From The Scene At Sephora's Time Square Opening

Local radio Z100 in New York kicks off the Guinness World Record contest. Go Sephora PRO Beauty team member Jerry Hutchinson!

Sephora's Jerry Hutchinson Sets A Glammy New Record

Guinness World Record for most lipstick applied by one artist in an hour used to be 96 - but today Sephora PRO Beauty Team member Jerry Hutchinson broke that record with 107. Mwah! And don't think he limited his lip slicks to girls only - several boys got their pouts painted Sephora red!

Congratulations, Jerry!

Hello From 42nd & 7th in New York!

Sephora's second Times Square location is finally open! 42nd & 7th, and if a fresh store packed with pretty isn't enough incentive to drop by, come by for the freebies (Temptu AIRbrush! DDF skin consultation! Sephora makeovers! Anastasia brow brush ups! And more!).

NYC, You're Invited To Sephora's Second Times Square Store Opening!

Attention NYC-area Sephora fans: Sephora is opening a second Times Square shop at 42nd & 7th, and you're invited to the opening events this Friday, July 31! This beauty-full day is so big, it's spilling into Father Duffy Square between 46th & 47th, Broadway & 7th Ave from 9am to 5pm.

Come meet celebs like Taylor Momsen from “Gossip Girl,” Adrienne Bailon, actress and singer-songwriter, Alexandra and Theodora Richards, models and rock royalty. YouTube phenom Lauren Luke will also be making an appearance from 2-3pm.

Want more action? Check out the day's events:

9am-9:30am: Ribbon cutting at Sephora 5 Times Square. Come see Times Square get twice as pretty!

12pm – 1pm: Sephora Pro Beauty Team members will attempt to set the GUINNESS WORLD RECORD® for the most lipstick applications by one person in one hour. Pucker up!

3pm – 4pm: Sephora attempts to break the GUINNESS WORLD RECORD® for the most cosmetic makeovers by a team of five in one hour.

4pm – 5pm: TEMPTU MAKES NEW YORK BLUSH! Come join the AIRbrush revolution!

Meanwhile, Lauren Luke couldn't wait - she had to see her new line of makeup, By Lauren Luke and the store, so she snuck in a day early for what she called a sneaky peek preview.

10 Trends That Shouldn't Stage A Comeback

The bloggers at Fashion Indie have always been trendspotters - but now they're watching for trends that need to not happen. Scrunchies? Dark lipliner? Frankly, we couldn't agree more. Here are the top 10 trends they hope never become trends:

1. Thong leotards over biker shorts- Wasn’t a good look when Kelly Kapowski from Saved By The Bell did it, and isn’t even a good look for 80s parties.

2. Shutter shades- We know once Kanye was spotted in these everyone went crazy over them, but shutter shades were never okay, and will never, ever be okay.

3. Visors- We'll just put it out there now to save everyone the $5: they aren’t ironic, they’re ugly.

4. Mesh- so not okay.

5. Crocheted tank tops - Just plain ugly.

6. Tying up dress shirts (a la ‘Hit Me Baby One More Time’)- Keep your button up shirts buttoned up and tucked.

7. One size fits all shirts- Who thinks this is a good idea?

8. Guys in flared jeans/pants- This is not the 70s.

9. Dark lip liner- Beyond trashy.

10. Scrunchies- We really, really, REALLY hope this isn’t happening.

DDF's Skin Imaging System at Sephora!

Sephora staffer Caryn begins her consultation.

Roy Galifi from DDF presented Sephora staffers in the New York office a skinfully wonderful treat. He gave us each a personal evaluation with the brand’s exclusive Skin Imaging System that uses light transport to analyze complexion with noninvasive techniques. He started by taking pictures of both the face and inner forearm in order to compare the complexion with skin from an area that is well protected and relatively pure. With the two images, he gave a three-part analysis looking at melanin, hemoglobin, and collagen to assess sun damage, broken capillaries and elasticity. He then recommended a customized protocol with DDF products that addressed each person's unique needs.

My results? Sun damage was fairly little (thanks to my diligent daily use of sunscreen and my collection of cute sun hats for the beach), but my collagen showed that I’m a prime candidate for DDF Wrinkle Resist Plus Pore Minimizer (a little reminder of another thirty-something birthday next month!).

Wish you could get a complimentary evaluation too? DDF is one step ahead of you. They’ll be bringing consultants to Sephora stores across the country. Look for one near you! (Call store to confirm and for event hours.)

July 31: Annapolis Mall, Beachwood, Chestnut Hill Mall, Chandler, Times Square 42nd & 7th
August 1: Polaris, CambridgeSide, Northbrook, Pentagon City, Times Square 42nd & 7th
August 2: Times Square 42nd & 7th
August 4: Chestnut Street
August 5: Bellevue
August 7: Dayton, 5th Avenue, Burlington, Washington Square
August 8: Woodfield Mall, Washington Square, St. Johns, Tysons Corner, The Oaks, Fort Worth Northeast Mall, Bridgewater
August 13: Holyoke Mall
August 14: Rancho Cucamonga, Columbus Circle, Stonebriar Frisco, Roosevelt Field
August 15: Westfield Brandon, Crocker Park, Freehold, Prudential Center, Bellevue, Old Orchard, Glendale Galleria, Venetian, Dallas Northpark Center
August 16: Valley Fair
August 21: Fair Oaks, Union Square, Westfarms Mall
August 22: Willowgrove, Polaris, Cerritos, Scottsdale Fashion Square, Montgomery Mall
August 28: Strongsville, Colonie Center, Garden State Plaza, Regency Square
August 29: Beachwood, Prudential Center, International Plaza, Arrowhead Towne Center, South Coast Plaza
September 2: 76th & Broadway
September 3: 42nd & Madison
September 4: Flatiron, Burlington, Venetian
September 5: Dayton, Dallas Galleria, Stanford
September 6: Bellevue, Georgetown
September 10: Natick
September 11: Providence
September 12: Alderwood Mall, Burlington, Ft. Worth, Scottsdale Fashion Square, Polaris
September 17: Dallas Northpark Center
September 19: Riverside, Ross Park
September 25: Seattle
September 26: Seattle, South Coast Plaza, Scottsdale Fashion Square, International Plaza

TRIED & TESTED: Lancome's Genifique

Hmm, youth proteins? We can all use those. Re-activate the skin you had as a baby? Sure, sign us up. In 7 days? Ok, get out of my way. Which is exactly how our very own Sephora.com producer Lauren Miller felt when we asked if she could test drive Lancome's new Genifique Youth Activating Concentrate. The results? Nothing short of spectacular. After using it for nearly 6 weeks, Lauren raves about this stuff. She said she's definitely noticed brighter skin, refined pores, and overall, a total improvement in texture. I mean, look at this before-and-after picture of her, huh?? MMM-hmmm, someone's been tapping into the fountain of youth!

- Joannie McIntyre

Finally Here! ILLAMASQUA -- Make Up For Your Alter Ego, Anyone??

Finally, Brit beauty brand Illamasqua has officially touched down in the U.S.!

If you're a makeup maniac with a penchant for extraordinary colors, then you're probably waiting for your order in the mail because you've already shopped the much anticipated Illamasqua brand page on Sephora.com!

For those new to Illamasqua, get ready to be addicted. This cutting-edge brand brings the artistry edge to your fingertips with vibrant shades, unexpected textures (hello, blue lashes!) and a cool, cutting-edge vibe that makes you wanna take your makeup strategy to the next level.

Here's a peek at a few pieces I'm currently addicted to:

Powder Blusher in Thrust (a crazy purple that transforms into a vibrant, healthy flush on your cheeks)

Liquid Metal in Enrapture (feels like a tub of lipstick, but you dab it on with your fingers anywhere you want a head turning shimmer. this copper shade looks bomb on my summer tan!)

Lipstick in Resist (a purple-y violet, deep matte shade that gives me a total dollface look)

Powder Eye Shadow in Bloom (yes, it's yellow - and it makes my eyes pop. also makes a great base shade when my eyes look dark and tired)

Can't wait to read what your favorites are!

- Joannie McIntyre

Eat It? Or Wear It? The DIY Scrub

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Two-Second Trick: Add a teaspoon of poppy seeds to any lotion and presto! You've got yourself a skin-smoothing srub.

Our trick pick: A big tub of Sephora's shea-butter body lotion in the scent of your choice.

New At Sephora: The Curl Cure

Got ringlets? Can't control 'em? Girl, tell us all about it.

Known as "The Queen of Curl," Ouidad (It's an Arabic girl's name pronounced wee-dad) is known in the beauty and hair industry as the go-to girl for treating and styling curly hair. Her salon in New York, the first in the world to specialize in curly hair, is a haven for people who battle their ringlets every day. With offerings ranging from curl-specific haircare, to haircuts using her "Carving and Slicing" technique, Ouidad's salon draws clients from all over to experience the ultimate curly-hair treatment.

Can't head to New York for a strandervention? Indulge locks in Ouidad's extensive haircare line, which is backed by years of research and expertise and aims to beautify the waves you were born with. From kinky waves to frizzy ringlets, Ouidad has your perfect curly-hair solution.

Tame those curls>

Are You A V.I.B.?

Have you heard?

Sephora is introducing the V.I.B. program! V.I.B. (Very Important Beauty Insider) is the new, premium level for Beauty Insiders, and your ticket to even more beauty-full rewards.

If you're a Beauty Insider, in addition to all of your existing Beauty Insider Perks—like free deluxe samples and a get-gorgeous birthday gift—V.I.B. status earns you total red-carpet treatment and tons of extra benefits…








• A welcome offer for 10% off your entire purchase: instant gratification!
• An invite to our private holiday party and other exclusive events: complete with amazing V.I.B. perks
• A special V.I.B. holiday gift card: the more you spend, the bigger it is!
• Exclusive V.I.B.-only monthly promotions, freebies & events: like limited edition lab samples of not-yet-released products from brand favorites
• Access to a private V.I.B. hotline: Get your most burning beauty questions answered by our pros


How Do I Qualify?
Spend $350 at a Sephora store or Sephora.com in a calendar year (January-December), and you automatically earn V.I.B. status for that year and the next.

Learn more about what it means to be a V.I.B.>

Check your Status >
Sign in to your Beauty Insider Account

OR

Join Beauty Insider (it’s free!) >
Start collecting points

Trendspotted: Glitter!

One of our favorite blogs, Trendhunter, just noticed something: Glitter is showing up all over the place.

"Just in time for summer: streaks of glitter are being smeared across trendsetters' sweaty summer skin. At first we were disapproving of this trend, as it harkened back to the rave era we'd prefer to leave abandoned in the '90s (if fat pants come back, we might actually step off the ledge). But the look has the distinct advantage of disguising the dark under-eye circles left behind from our late nights out trendspotting, thus transforming us into Twilight vampires gleaming in the sun. As long as street fashion gurus are pairing the trend with vintage dresses instead of fairy wings and candy necklaces, we'll jump on the glitter bandwagon."

We're thrilled they noticed...but what they're calling a summer trend, I've been calling a year-round staple.

Examples:

* Just a few weeks ago, I asked Sephora PRO Beauty expert Sara Biria to create a custom glitter-lidded look (See! Pretty, right?)

*I based my request a look she herself rocks often: Purple Glitter Smoky Lids (Also pretty! Click here to get that look).

*As if glitter lids weren't enough, I managed to find a way to dust my face in it when the occasion calls for it.

What's your take on glitter? Fun? Festive? Or totally over?

Dish & Tell: Staffers TELL ALL About Life At Sephora!

Ever wonder what it's like to work at Sephora? 12 staffers kiss, tell, and spill all on Sephora's Facebook fan page – read what they say by clicking the "Our Faves" tab (hint: Sephora gals seriously know their makeup!).

Then tell us: Do these sound like dream jobs?

Summerize Your Strands

It's nearing triple digits out there - and your hair has officially clocked out for the month. Between the beach, the city, and the pool (don't forget the office a/c, either), your strands don't stand a chance.

Unless you use our look good cheat sheet for summer hair. We've got 3 ways to tame even the most unruly of tresses.


PONY
Slick back your hair with a weather-proof pomade - try Carol's Daughter or Ouidad's new curl-controlling potion. Gather it at the nape of your neck, then gather locks into three sections and wind each around a large-barrelled curling iron. Don't brush it - just rake your fingers thruogh your hair to shake out the curls.




DOUBLE BRAIDS
Part your hair down the middle, then French braid both sides. Collect both braids at the back of your neck, then twist them into a low bun. And let the little flyaways hang loose; it keeps the style pretty, not princessy.

RUMPLED WAVES
Saturate the ends of air-dried hair with a beach spray (Phytoplage's has UV-proof protection in it). Then twirl 2-inch sections into tight twists and blast them with a blow-dryer for 5 seconds. Scrunch the ends, then make a jagged part with your fingers.

How Oak Trees Make You Look Young. For Free.

There’s a potent new anti-ager on the market – and guess who has it? Natural brand Korres is harnessing the power of oak trees to smooth over fine lines and wrinkles. And when paired with quercetin, a plant-derived flavonol (also full of flavonols? Red wine, of course), these two antioxidant powerhouses make for perfect skin food.

Korres’ new Quercetin & Oak Antiwrinkle Night Cream is too new for shelves. Unless you’re a Sephora shopper, in which case, you can try a sample straight from the lab before it even hits stores. Best of all, you can try that lab sample FREE.

With your next order on Sephora.com, enter KORRESOAK and it’ll automatically be added. Then when it does launch, be the first to rate and review it on sephora.com.

Here's what the full-size tube looks like!

Coming Soon to Sephora: By Lauren Luke

Inspired and developed by a global internet phenomenon, By Lauren Luke is the creation of makeup maven and beauty blog extraordinaire, Lauren Luke. Her new collection features five distinct, full-face color palettes for eyes, cheeks and lips - hand-picked by Lauren herself down to the exact colors and shades - ensuring that every kit offers a full range of looks. Need more direction? Lauren’s exclusive video tutorials created specifically for each of her kits lets you make the most out of your new makeup…and yourself.

In just a few days you’ll be able to buy Lauren’s palettes on Sephora.com, but until then, here is a sneak peek at all 5 of Laurens tutorial videos to get you started. I’ll post the link to her brand page on each post as soon as it’s up so you can get your hands on the palettes too. Enjoy!

– Joannie McIntyre

By Lauren Luke Video Tutorial: Vintage Glams

Want more Lauren Luke? Check out her online Boutique and pick up her Vintage Glams Palette on Sephora.com by clicking here:
http://sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren+Luke

By Lauren Luke Video Tutorial: Smokey Classics

Want more Lauren Luke? Check out her online Boutique and pick up her Smokey Classics Palette on Sephora.com by clicking here:
http://sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren+Luke

By Lauren Luke Video Tutorial: Luscious Greens

Want more Lauren Luke? Check out her online Boutique and pick up her Luscious Greens Palette on Sephora.com by clicking here:
http://sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren+Luke

By Lauren Luke Video Tutorial: Sultry Blues

Want more Lauren Luke? Check out her online Boutique and pick up her Sultry Blues Palette on Sephora.com by clicking here:
http://sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren+Luke

By Lauren Luke Tutorial Video: Fierce Violets Palette

Want more Lauren Luke? Check out her online Boutique and pick up her Fierce Violets Palette on Sephora.com by clicking here:
http://sephora.com/browse/brand_hierarchy.jhtml?brandId=Lauren+Luke

Bridal Beauty: Romantic Look

The wedding day is (or should be!) all about romance and love. So of course, a popular bridal look is the romantic one.

“This is my favorite look,” said Sephora PRO Beauty Team member Sara Biria. “It’s all about playing up your inner beauty–being fun, girly, and seductive, but in a soft, romantic way. Plus, it’s probably the easiest look that a bride can create on her own for her wedding day.”

According to Sara, the first thing to think about is playing up to your complexion. If you have medium to deep skin tones, work with darker-tone pearl iridescents. If you’re more fair to medium, you should use lighter colors.

For me, Sara started with the eyes. She applied Smashbox Single Eye Shadow in Fizz ($16), a basic pink champagne, all over the eyelid, layering to adjust the intensity gradually. Next she used MAKE UP FOR EVER Aqua Eyes in Purple Shade 6L, blending it into the shadow with a brush. She said, “You don’t want to have any harsh definition for this look. You also don’t want just your eyes to stand out or just your lips. It has to all flow into place.” She then patted loose pigments, MAKE UP FOR EVER Star Powder in Iridescent Beige 926 ($19), just in the center to give lids an extra pop, starting in the center and moving around in a half moon.

Because the color on the lids is subtle, Sara said you can play up your mascara more. We used Dior DiorShow Black Out Waterproof Mascara ($24). False lashes are also an option, or individual lashes could play up a superflirty look perfectly.

After finishing your complexion, bronzer is next. For the romantic look, use a matte bronzer, not a shimmer, to define the cheekbones. Sara brushed on Guerlain Terracotta Mineral Flawless Bronzing Powder ($65) right under the cheekbone, extending it out to the edge, toward the middle of my ear.

According to Sara, "Blush is very important because it’s going to put the whole look together. So with your eyes and lips both being soft, blush is going to give you that contour and definition.” She applied a shimmer blush, Bare Escentuals bareMinerals All-Over Face Color in Rose Radiance ($18), on the apples of my cheeks.

Sara suggested for the lips something subtle, soft, and definitely pink, whether it’s beige, nude, or bright. Again, it depends on your complexion. For a deeper skin tone, stick to a darker pink. You can add a gold shimmer gloss to give a natural highlight. If you have fair to medium tones, like me, wear something a little more nude or brighter. Sara lined and partially filled my lips with MAKE UP FOR EVER Aqua Lip Waterproof Lip Liner Pencil in Pink 15C ($17) and finished with NARS Lip Gloss in Greek Holiday ($24).

The results? I loved this look and could definitely see myself wearing it on my wedding day. The groom-to-be even weighed in. “Romantic over traditional, definitely,” he said. “But I like you best without any makeup,” he added. Good man. (But what a liar!)

Kiss Me, Pearl! The Secret To Shiny Lips

You're probably crushing on your Lorac Couture Shine Liquid Lipstick because the color is too rich to be called a gloss, even though it's a gloss. Or maybe you're loving the super moisturizing jojoba and sweet almond oils. No, wait! Maybe it's the hyaluronic acid for hydrating and helping fill in lines.

Wrong! The real reason you love it is because it's made with finely crushed light-reflecting Mother of Pearl for a high-gloss shine without the stick. Didn't know it was in there? Maybe you've just got an instinct for beauty.

Available This Weekend Only: Lancome's New Mascara

BREAKING EYE-BATTING NEWS!

Introducing summer’s most fabulous launch yet: Lancôme’s new HYPNÔSE DRAMA mascara! It’s exclusively available to Beauty Insiders on sephora.com this weekend only. Don’t miss out!

Eye-popping features and benefits include:

• S-shaped brush: reaches even the tiniest lashes
• Megavolume formula: plumps in a single stroke
• Short, silky bristles: evenly coat, from root to tip
• Longer bristles: create a high-fashion, fanned-out effect

Available for 48 hours only - or until sephora.com sells out - and last time Lancôme had a hot new release, we sold out in hours.

GET IT> Lancome HYPNÔSE DRAMA - Instant Full Body Volume Mascara, $24.50

Not a Beauty Insider? Join now - it's free (and takes just seconds!)

Now For My Next Trick: Poof! Wrinkles Are Gone

Currently in love with: Skyn Iceland Icelandic Relief Eye Cream.

It's a one-stop eye cream that wipes out puffiness, dark circles, and fine lines and wrinkles in a single swipe! Beat that, Superman.

And if this paraben, sulfate, and synthetic dye-free jar didn't already do enough to impress me, I just found out something else: it contains light-diffusing cotton powder that helps fill fine lines and wrinkles and doubles as a great under-makeup primer.

PRICE DROP ALERT: Harajuku Lovers Fragrance - The Small Sizes - Half Off!

In case some Harajuku Lovers fans out there hadn't heard yet, we thought we'd holla back - the small .33 ounce size Harajuku Lovers fragrances are now $15 (original price $30) on Sephora.com! So stock up on these little must-have minis while you can. Here, meet three of the five little $15 cuties from left to right: Love, G, and Lil' Angel -Baby and Music were a bit camera shy :) Shop all five adorable scents here. OMG - How cute are they?? - Joannie McIntyre

Freeze Frizz & Tame Your Mane: A Crash Course

Ready to say buh-bye to frizz?

Living Proof, the biggest antifrizz breakthrough in over 30 years, has arrived at Sephora.* Stop in for a free style diagnosis and find the humidity-defying formula that's right for you. Say goodbye to fluffy strands—and say hello to a frizz-free summer!


July 16 - August 5
At all Sephora store locations
Book an advance appointment by calling your favorite store, or just stroll in - walk-ins welcome!

*Guess which celeb star and mom to two cuties uses this and nothing else on her hair for photo shoots? Need a hint? She's not 13, and she's not 30, either.

Sandwich Delish: Try This Yummy Eye Makeup Trick

Awesome tip from Glamour magazine, even if it makes you hungry:

A sexy eye makeup look can be achieved by creating an "eyeshadow sandwich." Silly, yes, but they swear the name makes the technique super easy to remember--and get right.

You just need two shades: a light highligher shade--that's the "bread"--and slightly darker shade, like a bronze or a copper. Yup, you guessed it--that color is "the filling." Start by applying the lighter shade on lids, then add the medium tone in the crease and slightly above the crease. Finish up with more highlighter right on the brow bone. Dab the highlighter in the inner V of your eye and add a thin line of eyeliner at the base of top lashes and finish with mascara.

From the Ewwww Files: Funky Plastic Surgery

Complete this sentence:

"I'm not a believer in plastic surgery, but if I opted for it, I'd get _________."

a) liposuction
b) a tummy tuck
c) collagen injections
d) a cankle lipo

Yes, cankle lipo. BeautyBlitz reports the rise of a whole new set of plastic surgery procedures that add a new level of cosmetic paranoia to our lexicon. Example: Surgical shortening of the second toe, commonly referred to as "raptor toe," to prevent long second toes from hanging over the edge of an open-toe pump. Or, especially now that it's swimsuit season, belly button makeovers.

To quote the nefarious (but observant) Mugatu, I feel like I'm taking crazy pills. Who's signing up for this?

Photo courtesy of the LA Times

Bookmark This Page: Deals & Steals & Samples!

Did you know sephora.com has an entire page offering up tons of glamorous deals every day? You can get dolled up for less with an irresistible deals or bonuses, like:

* $30 off a ghd Styler that straightens and curls

* A free sample bag filled with men's grooming essentials

* A free AMOREPACIFIC Treatment Enzyme Peel (it's their best seller!)

* Access to beauty that's up to 75% off

Talk about instant glamification. Deals are updated weekly, so check back often!

COMING SOON TO SEPHORA: Illamasqua

At long last, the uber-artistic Brit beauty brand Illamasqua is making its way to U.S. shores via yours truly -- Sephora! (Who else did ya think?) As expected, in-the-know beauty junkies across the nation obsessed with the brand knew it was just a matter of time before their pretty wishes would come true. Known for their night time makeup and dark, artistic persona (think 1920's Berlin), Illamasqua is all about individuality and, as they say, "finding your alter ego." Expect the unexpected with this makeup line: emerald polishes, beyond swoopy false lashes, plum-black lip shades, and stage-worthy eye makeup in vivid, dance club-worthy colors. Think of it as your ultimate nighttime makeup brand. Shop the entire line July 21st on Sephora.com, or at our new Times Square store on July 30. It'll also be available in more stores come Fall. Want a sneak peek? Check out these gorgeous looks we're featuring on their Brand Boutique on Sephora.com. SO gorgeous, right? I am totally rockin' those emerald digits and baby blue lashes. Sigh. Can't wait.

SNEAK PREVIEW: Hot New Brush, Hot New Product

Believe it or not, what you’re looking at is a mascara brush. Yes, that’s it’s real shape, and no, the beauty world has never seen anything like it before. Turns out, adding a few curves to a brush adds serious fringe benefits:

• S-shaped curve brush allows full contact of lashes to grasp and load even the shortest lash
• In a single stroke immediately build dramatic volume for full body lashes without clumps
• Short, silk-like bristles instantly bulk up lashes
• Longer bristles sculpt lashes for fanned-out effect


Only one beauty brand has this brush (can you you guess who?), and for just 48 hours next week, Sephora shoppers will be able to purchase it on a first come, first serve basis. Stay tuned, ladies and gents. We’ll let you know the exact time and date next week.

HINT: Last time this company launched a mascara, Sephora shoppers got to purchase it during a sneak-preview sale just like this—and it sold out within hours.