Benefit's Sister Act--Born to Beautify!

As former actresses, commercial models, and makeup artists, Sephora is a natural extension of our glamorous world. One of our greatest requests is when we’re asked to make special appearances at the flagship stores nationwide. We love taking our sister act on the road, shaking hands with frenzied crowds and hamming it up while we’re glamming it up!

Fans always want to know how we come up with our quick-fix product ideas and quirky names like stay don’t stray, the porefessional, and dr. feelgood. Since creating Benefit Cosmetics 35 years ago, we’ve found inspiration in wildly unexpected places, from pop songs to our own jokes. We follow one simple rule: If a word or phrase makes us laugh out loud at the same time, it becomes one of our iconic names.

We adore Sephora Beauty Insiders and V.I.B.s…they fuel new creations, like our so new, so now Maggie and Annie Exclusive Color Collection designed by Maggie and Annie Ford Danielson…my daughters, Jane’s nieces, and Benefit’s new Makeup Trend Artists.

If one of these glorious days we bump into you at Sephora’s Benefit gondola (We’ll be the 6’ tall gals with our sleeves rolled up and the powder flyin’.), count on us to shower you with questions about the person who matters most to us: you, gorgeous you!

--Jean Ford, Benefit