MAKE UP FOR EVER Launches Boutiques inside Sephora

Have you heard? MAKE UP FOR EVER will be opening in-store boutiques at three Sephora stores starting this weekend. The lucky locations are SoHo in NYC (opening Friday) The Venetian in Las Vegas (opening October 8) and South Coast Plaza in Costa Mesa (opening October 15).

If you live close by these stores, you must stop by during their grand opening weekends. To celebrate, the first 100 clients to sit for a complimentary 20-minute service (with 12 different ones to choose from) will walk away with a FREE Rouge Artist Lipstick in #43, fall's perfect shade of red.

All three studios have a cool backstage/behind-the-scene feel to them, featuring rolling makeup stations and professional lighting.


The studios are also very interactive, featuring iPads throughout the store that play how-to videos, as well as link to social networking sites for clients to easily update.



There are also Eye Shadow Stations (see the long communal table in the picture at the left) designed for clients to sit and play. Whether they want to try out new colors or customize their own personalized shadow palette, this is the perfect place.

Click here tonight at 8:45 pm EST to get a live glimpse of the SoHo store and body painted fashion come to life.