Don't let the name throw you off. You don't have to confess to having aged (or even the euphemistic "mature") hair to reap the soft and silky benefits of Alterna's Anti-Aging Caviar Moisture Shampoo.
My hair is a great barometer for testing moisturizing shampoos for reasons I'll detail below, and so far, it's loving this shampoo and the entire Alterna family.
Over the years and one too many pyramid-shaped bobs, I've learned my tresses have their own personality: non-committal being that it's not quite wavy, not quite straight. I don't have the lustrous locks that so many Asian girls have. No, my hair has to be difficult, brittle, and stiff. With the right hydrating products, I can coax out a few timid waves. That's usually how I test my shampoos, and that's how I know Alterna works! After just half a week, my layers look defined and slightly wavy and there's actually separation, movement, and bounce.
The hands-down winning combination of the Alterna line is that it's both healthy and luxurious. The shampoo is free of sulfates, parabens, mineral oil, and to showcase how the collection is ahead of the curve, it's also gluten-free. My many experiences with sulfate-free shampoos have been that while non-irritating to your scalp and to your skin, they often smell medicinal, herbal, and/or earthy. You also have to sacrifice the experience of frothy, sudsy action. Neither is the case with Alterna. It smells powdery and clean, and leaves your hair lightly scented. Also, it has a creamy consistency and when emulsified actually yields bubbles for good, clean shower fun.
As this brand just launched at Sephora, a full Alterna experience is available right now as a fun set for people new to the collection. It includes the aforementioned shampoo, a conditioner, hairspray, and overnight treatment.
I've gathered my testing notes here.
The conditioner: It's ultra-hydrating and I would even say as emollient as many hair masks on the market.
The mini hairspray: It's much less drying than your average drugstore travel-size variety.
The overnight treatment: It's cool, slick, and quick-absorbing, and it leaves hair soft and shiny the next morning.
Yours truly: Still too vain to admit I have elderly hair, but I am loving anti-aging haircare.
Earlier today we told you about the launch of MAKE UP FOREVER Boutiques & Studios inside select Sephora stores.
When I first discovered Anastasia’s eye shadows that are formulated to act like skincare, I was ecstatic. Color for my eyes that leaves my skin firm, smooth and hydrated? It was just the wake-up call my tired eyes needed.
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