Sephora's App for iPad: Tap Into the Virtual World of Beauty

If there was a magical marriage ceremony where beauty and technology joined in perfect harmony, we're pretty sure the venue would be Sephora's new App for the iPad. Just released on Thursday, we're more than jazzed about it, and judging by its #8 ranking of all free apps on iTunes— we think you are too.

With the app, you can get your beauty and social fix at the touch of your fingertips: it's chock full of innovative features like how-to videos, expert tips, social buzz, and our favorite part—the virtual mirror and side-by-side video player. Plus, it houses our first-ever multimedia catalog that's sure to delight beauty enthusiasts everywhere.

Our favorite highlights:

• The app features our first-ever multimedia catalog, only on the iPad, packed with expert tips, videos, animation, and the latest hair, makeup, skincare and fragrance trends.
• You can access and engage with up-to-the-minute news from Sephora's social channels, like BeautyTalk, YouTube, and Facebook- all in one place.
• Learn to create our pro looks on yourself with our innovative feature that transforms your iPad into a side-by-side mirror and video player (exclusive to the iPad2). Using the front-facing camera, you can see your face within the app while you watch how-to videos for applying make-up. Your device turns into your personal Beauty Studio— now that's tech-talk we don't need translation for.
• Shop, shop, and did we mention, shop? Browse and purchase available products, read fashion tips that are relevant to that product and purchase items through the website. Plus, if you are using an iPad2, you can make those purchases without even having to exit out of the app.
  

See the app in action below and on YouTube and download it from the iTunes store now. Don't have an iPad? Don't worry, you can still see our summer trends online