Sephora Opens in NYC Meatpacking District

Just two weeks ago, Sephora moved into one of NYC's hottest neighborhoods—and we celebrated with a grand opening where top celebrities and industry elites got a sneak peek. Co-hosted by Charlotte Ronson and featuring musical guest Samantha Ronson and the Undertakers the night was a smashing hit. What makes this location different from the others? Here are a few of our favorite callouts:


Watch the store transform before your eyes...

A Unique Footprint—With updated fixtures and an open, flowing layout, it's easy to navigate your way around the store and quickly find what you're looking for.

Exclusive Access to Must-Have Beauty—Koh Gen Do, Ellis Faas and Giorgio Armani are all exclusive brands to this location. Plus, there's a also a fixture featuring hand-selected beauty from around the world—Tatcha Blotting Papers from Japan, Paperself Paper Eyelashes from UK and Omorovicza Thermal Cleansing Balm from Hungary to name a few.

Where Beauty and Art Collide—With the influence of the neighborhood, Sephora will incorporate original artwork from a series of contemporary artists into a designated gallery space within the store. The first features "Flamenco Tornado," a custom work by NY-based installation artist and sculptor E.V. Day. The artist used her signature suspension technique with a distorted flamenco dress to capture the raw energy of a tornado, suggesting a woman's transformative movement and power.

21st Century Technology—This location is the first in the nation to feature a completely Mobile Checkout experience. In-store iPads also give you access to product information, Ratings & Reviews and QR codes for any item in the store.

So next time you're in the neighborhood, swing by and explore the new and innovative Sephora.


See who walked the red carpet at the exclusive grand opening event.