Tarte's Natural Transformation

We've got five more reasons to heart Tarte: The super-fruits in their exclusive t5 super fruit complex™, açai, acerola, goji berry, maracuja, and pomegranate. Together, the antioxidant-rich extracts fight free radicals, promote cell regeneration, restore clarity, combat the signs of aging, reduce inflammation and redness, and soften skin. (Hello, amazing-ness!) If you haven't noticed already, Tarte has joined the natural beauty movement in a big and beauty-full way. “We’ve always had healthy natural ingredients in our formulas," says Tarte's founder and CEO, Maureen Kelly. "Now we’re taking it to the next level by creating our own t5 super fruit complex™. We’re also continuing to make sure that none of our products have phthalates, sulfates, or mineral oil.” They're scoring even more beauty brownie points by making contributions to Sambazon's Sustainable Açai Project for every purchase made of a t5-infused product. (This includes their Natural Swirl Cheek Stain and Double Dose gloss.) Their donations help preserve the Amazon Rainforest and improve living conditions and educational opportunities for communities in Brazil. (More amazing-ness!) Additional t5 treats are coming for summer, including a Lips Ahoy lipgloss set, gardenia-scented Glam Gams bronzing leg stick, and Enbrightenmint, a double-ended wand with lip gloss on one side and BriteSmile® teeth whitener on the other. High t-five, Tarte! —Mari Tzikas